STAGING - or Preparation your Real Estate for Sale (Rent)

STAGING - or Preparation your Real Estate for Sale (Rent)


What does this concept include? It is a professional preparation of real estate for sale or rent, through interior design, furniture arrangement, based on consumer psychology and demand trends. The purpose of the Staging is to increase the attractiveness of your property for a swift sale or rent at the highest price with minimal financial and time spending.

Let’s look at 10 most important points in preparing your property.

  1. Use of Photographs.
    Visual sensation is number one sense for most people. And deciding whether to go to and take a look at the house (apartment) or not, usually is made after surfing through the photos of real estate property on the internet. If pictures are not attractive, not detailed or images showcase dirty dishes in the kitchen, rooms clattered with miscellaneous furniture and stuff, it is unlikely that person will be interested in coming to take a look. Whatever your lovely house or apartment is, the psychological rejection from the images in the photos will push potential client away from further steps in acquiring or renting. (More information and advice regarding photographs of your property will be in a additional article.)
  2. The Appearance of the House (apartment).
    Real "acquaintance" with the offered real estate begins at the moment when the buyer (tenant) sees the house or apartment in real life. As at the young people’s first date, the first impression is the strongest, and is usually based on the appearance. If this is a house, and the grass is not mowed, or the paint on the front door is peeling off, or bags full of garbage piled at the front door, then the mood of the customers will immediately deteriorate. Subconsciously they will think: if the owners does not care of the front of the house and curb appeal, what awaits inside? Will they need to invest considerable amount of money in repairing or replacing the air conditioner, heater, kitchen and fixing other things to make it livable? And very often, after seeing an unsightly view at the front of the house, potential tenants even refuse to go inside.
  3. House (apartment) Cleanness.
    Just like the curb appeal of the house, its cleanness and tidiness inside are extremely important. This is crucial not only when you take photos, but also during customers’ visits. Seeing the mess, dirt, puddle from under the fridge or mold in the bathroom while entering amenities, regular person will think only how to escape from this place as quickly as possible. If you are not sure if your house or apartment is absolutely prepared to be viewed, it is better to postpone showings to the potential clients until the place put in order. If clients see mess and filth for a second time, they will never come back.
  4. Depersonalization.
    Our home is not only our fortress, but also the continuation of our "I" - habits, tastes, and way of life. Therefore, the place where we live, over time, becomes full of memorable souvenirs, family photos, portraits of people close to us. This is what makes house "Yours", but not what appeals to the outsiders. These items not only distract potential buyers (tenants) while viewing the property but also psychologically make it "someone’s". Make sure that you have removed all personal photos, or items that could be called "Personal" before selling or renting property.
  5. Personal Iitems.
    Any personal item, lingerie or personal care items falling into the sight of another person suggests that this is someone's very private space. And the person, unconsciously, at the subconscious level feels that he has violated the invisible borders of someone’s intimate space. Therefore he tries to leave this place as quickly as possible. Before you start showing your house, make sure that no personal intimate belongings left in sight neither in the bathroom, nor in the bedroom.
  6. Colour Solutions.
    Before selling or renting out, some homeowners renew the wall paint. It is not expensive at all and refreshes rooms drastically. This is an absolutely great decision. The problem is that often owners choose paint colours based on their personal preferences and own sense of beauty. It's great if someone likes a bedroom in burgundy tones, or brightly explosion of colour in the living room. But not everyone has the same taste. And your favourite red bedroom colours or poisonous-green living room can lead to shock and immediate withdrawal from your property. Of course, it is better, if possible, to use an advice of a professional designer. But if you’re doing it on your own, chose soft, neutral colours.
  7. Paintings and Decorations.
    Pictures and photographic reproductions are one of the most important elements of decor. They create their own specific atmosphere. Properly matched and hung in appropriate order/composition, they transfer to the home or apartment their beauty and charm. Very often, a painting or a tranquil picture of a landscape or a nature generates more positive vibe than the room it is hanging in, and therefore a influences a positive decision to the buyer/tenant.
  8. Excess Furniture.
    Sometimes rooms are so crowded with furniture that, due to the abundance of bedside tables, cabinets, armchairs and other fixtures, it seems that you are not in a room, but in a warehouse. Looking at the narrow passage between a bed and a dresser, I do not want even to enter this room. Get rid of the excess furniture. Pack and ship it away. Believe me, a potential buyer or tenant will not be more interested in your property if you have 5 armchairs and 8 bedside tables or nightstands in the one room.
  9. What's inside?
    Examining your property, a potential buyer tries to assess the rationality and sufficiency of storage spaces available. Therefore, he opens and looks inside bedroom build-ins and kitchen cabinets. If you already made a decision to sell or rent your property, then empty all the cabinets and storage of your belongings. Loaded shelves and boxes cause a feeling of insufficient storage space in the house. And if they are empty, but dirty that brings us back to point 3...
  10. Aromatization.
    Many people have mistaken belief that the smells of apples, freshly baked pastries or coffee have a positive effect on visitors. For this purpose, special air fresheners are installed around the house or apartment for sale or rent. In fact, it is absolutely impossible to predict what smell will be pleasant to each visitor. What associations or physiological reactions will cause one or another smell to each individual visitor? It is even possible that some aromas can cause a headache or an allergic reaction to some people. And catching an unpleasant to him smell from the door, the potential buyer might not go beyond the porch. So it is for the best, to avoid any smells and aromas in general.

We hope that these little tips for preparing your Real estate for sale or rent will help you to sell or rent it swiftly and for more money.